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6 types of eCommerce videos you need in your marketing strategy


videos are an effective and efficient vehicle for reaching consumers. They can be used to market specific products, services, or brands to consumers. These videos can be optimized for both the medium and the audience. They can be used to build brand awareness, drive traffic and sales, and even to generate leads.

1. Close-up of the product

Shoppers want to see product videos that make them feel like they're holding it in their hands. Product close-up videos zoom in on your product to show off certain characteristics that viewers might not see in photographs, or to illustrate a function that requires close inspection, or just to show off your product from various angles.
Close-up videos of products leave nothing to the imagination. You should aim to gather as much information as possible so that customers know exactly what they're getting.

2. Overview of the product

A speaker generally shows how the product works and why your viewer should consider purchasing it in this sort of video. This may also assist generate interest in your product, especially in the run-up to a launch date.

3. Testimonial videos 

The idea is for your consumers to discuss what they like about the product, how it helped them, and how it improved their lives or addressed an issue for them.

It's critical to include social proof in your video marketing plan since it's one of the most effective and convincing motivators for customers to buy your goods.

Nielsen polled more than 28,000 people in 56 countries and discovered that 92 percent of consumers worldwide trust recommendations from friends and family above Other types of advertising, up 18 percent since 2007.

4. Product tutorial

A product instructional video displays how a client may execute particular activities utilizing the product through step-by-step instructions, whereas a product overview presents the characteristics and benefits of a product in broad strokes.


These sorts of films are crucial for skeptics who are afraid of being let down by large marketing claims. Demonstrating how your product can help them reach a certain goal is a great technique to persuade them to acquire it.

5. Founder and CEO's Message

Many firms do not employ a video message from the CEO's founder, but when done correctly, it may be a strong tool to add to your eCommerce video marketing plan.


One of the finest methods to personalize a brand and build a strong connection with your audience and consumers is to include your business leader in a video. According to a research conducted by Ace Metrix, advertising featuring CEOs performed better on average than those without one.


This style of video may be used for a variety of purposes. The sole criteria is that your CEO is personable, authentic, and good on video. If they tick those boxes, you should surely make a video like this.

6. Explainer video

Explainer videos are a common and widely used method of quickly explaining a product. These generally convey a storyline of a customer's journey from coping with an issue to discovering your product as a solution and achieving exceptional success with it.  


Usually explainer videos are animated, but live-action alternatives are also available. They normally last between 30 seconds to a minute. 


These videos don't necessarily show off all of your product's features, but they do touch on the emotional reasons why your consumer needs a product like yours and the benefits of owning it.

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