How much does a music video cost ?
As an artist, all you want is an approximate cost so you can figure out whether video is a realistic option for you, find the right video producer or if you'll have to do it yourself.
In the field of music video production, there are three primary options: freelancing, small video production company and huge production company.
The ideal sort of company to choose will most likely be determined by your budget and video concept. Let's take a closer look at your options:
Do It your self
(Least Expensive!) a budget of $800
It's a quick, simple, and inexpensive method to produce content, and with a $800 investment in the correct video equipment, you'll be ready to record a new video every week. if you are really tight on a budget you can use your phone. Nowadays the quality from phones are at an all time high. Majority of views are on a phone. Think of the last video you watched on your phone. Note: you'll need to know your way around a camera, but YouTube videos can teach you a lot or you can reach out to us to join our phone training academy click here
What is required?
Obviously, a camera. A good DSLR with video capability (such as the Panasonic Lumix DMG-G7) should cost approximately $600-900. Of course, without a decent stand ($35), you'll be nowhere, and some LED lights ($70) won't harm your on-camera appearance either. In fact, videos recorded in poor lighting tend to draw far fewer viewers.
How to film ?
You have two options if you're on a tight budget. The first is to capture everything in one take from the same viewpoint; the second is to record the audio first and then play it back from various camera angles. Personally, I favor the second choice because different views give videos different perspectives. All of the clips may then be neatly ordered and put into a fluid video using free software like Lightworks.
Feel free to reach out to us if you need tips on filming yourself (click here)
The majority of video production companies begin here. 1 or 2 young men or women who want to build a reputation for themselves. These are people who have no overheads and are usually fresh out of university or film school. Young and carefree, they work for the experience and a little cash to get by.
A freelancer's day fee ranges between $400 - $1000. This is an excellent pricing for people with a limited budget. So, if you're searching for a low-cost option, this may be ideal.
There are a few things to keep in mind, though; freelancers are always risky. (in some cases you might not get your final video ). They don't normally have a track record, so select someone that comes with a referral if possible.
When it comes to risk, make sure they have the appropriate insurance. I doubt you want to accept the risk of having a camera operator without insurance.
Furthermore, these individuals are often camera operators and editors. I don't mean it in a negative way; I simply mean that if you're looking for a video marketing strategy, a distribution strategy, or great quality and unique concept executed properly this may not be the best option for you.
Prepare to do some, if not all, of the legwork in terms of generating a shot list, organizing a day's schedule, obtaining your location and so on.
Also, while this is a wonderful day rate, make sure you know what is and isn't included. Is there a round of edit changes included, or is it a separate day rate? Are you going to serve lunch? Can they guarantee a delivery date?
These are all key considerations to address when hiring a freelance video producer.
Small Production Company
The majority of the market is made up of small video production firms, each of which will charge a little different fee and offer somewhat different services.
Prices for a Industry level music video with a one-day filming range from $1500 + to $3500.
But what exactly do you receive for your money?
Changes and modifications are generally included in the price. Additionally, smaller video production company will usually include a meeting before filming to take in any important information, such as the music video content and your goals.
What to look out for:
- Do they charge any additional fees such as travel and costs on top of your quote?
- Are they assisting in the creation of the music video content and ideas ( story board/script, mood board ,finding models / actors, props and locations )
- Will they cover additional custom music or footages for you or purchase a royalty-free track?
The advantage of investing a little more is that these productions typically have a good track record (which can be confirmed through reviews and their own case studies and testimonials),so you can trust them to complete your project on time, on budget, and to your specifications.
Small video production companies usually have a process in place... If the process isn't clearly written out, that should be a red flag for you.
Video production companies of this size should be talking to you about video strategy and distribution at this pricing point. If not, they might be a high-priced freelancer in disguise.
Small businesses should normally have the necessary insurances in place, but they should also have a crew. A crew implies that, unlike your one-man band freelancers, if something goes wrong on the day of the shoot (for example, if someone gets sick, something breaks, or your location closes), the small business should be able to cover it. If your freelancer has unexpected family issues, it will have a direct impact on the delivery of your project - something you can usually prevent with a small company. So, how do you make your choice?
Finally, read through everything that is provided, as well as their prior work, but it is critical that you meet with them in person or virtually. Getting a sense of their personality and whether or not you'll get along with them should be a major consideration. You won't be able to make a great video unless you can speak freely and honestly with your video producers, which comes from establishing a good connection from the start.
Large Production Houses
These are the company's that make music video productions for big name artists like Drake , Justin Bieber , Cardi B, Dua Lipa and Others.
These company's have extensive expertise in writing, narrative, and large-scale productions. Prices range from $10,000 to $20,000+.
Why is that significant? In the long run, having experienced individuals who know how to handle people, locations, props, costumes, and other variables will save you money.
You should anticipate a lot of meetings when you spend that much money on a video production. There was a lot of discussion regarding strategy and distribution. You may also expect a lot of fine tweaking and an iterative video production process. There's also the matter of prestige to consider.
Many huge production company's will have worked with well-known artists, which might be beneficial to your music video release.
So, do you receive a lot of bang for your buck? In most situations, you get what you pay for, but it's important double-checking the expenses to make sure you're not simply paying for a brand name.
Make sure you're comfortable with the procedure and that you know exactly what you're paying for – and that you'll get a high-quality movie with enough of a result to justify your investment.
What if I want multiple music videos?
We're thrilled you asked! This is our area of expertise.
You know, one video usually isn't enough to get the job done. Unless you are established or have alot of fans (what they don't tell you). Your marketing must be constant if you want to see actual results. ( this includes branding and strategy).
We need to remind your fans as many times as possible that they absolutely must listen to you – since showing them once is rarely enough ( In hopes you go viral which will fade out ). Think of your favorite artist and how many music videos he/she has released to date.
Retainers for music video productions are a good example of this. We're able to develop a steady stream of high-quality material by partnering with you on a regular basis, which will keep your music video marketing channels buzzing, your fans interested, and your career on a steady growth!
Furthermore, we will be able to provide you with an exact and predictable cost for the foreseeable future, allowing you to spread the cost and manage your budgets.
If you're working on a budget and want a quick price for introducing more video into your marketing mix, fill out the form here- (click here) and we'll get back to you as soon as possible.